Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can bring about better precision and even more reliable data
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's very easy to set up and less susceptible to ad blockers.
1. A lot more exact information
The typical method of tracking conversions on a website, utilizing pixels, is having problem with altering internet browser personal privacy plans. This suggests that the information being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it ought to be.
Server-side monitoring is an extra safe and secure alternative that aids to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be affected by ad blockers or other safety and security steps. This supplies a lot more precise data and a much more total photo of individual journeys across channels.
Additionally, this kind of tracking allows companies to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives marketers more ownership over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to control the system by changing the postback URL.
2. Better control over data.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketing experts make even more educated advertising decisions.
Traditional pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can lead performance marketing analytics to data collection disturbances and imprecise outcomes. Server-side tracking enables organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking also permits services to track conversions that occur outside of the website, like telephone call and in-store purchases. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is extra trustworthy for companies seeking to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is especially vital as various browsers and systems progressively transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your web site.
In addition, server-side monitoring enables you to record user information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a tiny piece of code on your page to collect information from users.
4. Much easier to implement
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing web internet browser limitations. This indicates that information collected by the website/app is first sent out to the web server where it's processed and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of data monitoring and gives organizations extra control over transmission, making it typically a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This enables you to have even more accurate data and aids ensure compliance with personal privacy laws such as GDPR. Furthermore, it likewise stays clear of the monitoring limitations imposed by internet browsers and advertisement blockers.